William Frenn Wealth Management

Guided by clarity,
Built on trust.

About Us

Built on Experience, Backed by Trust, and Driven by Results that Speak Louder than Promises.

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Advisors in discussion at the William Frenn Wealth office
The William Frenn Wealth Management team at work

Our Mission

Provide our clients with a one-stop extensive wealth management experience.

About Us

We make it a point to act at the centre of clients’ finances, as their personal Chief Financial Officers (CFO), essentially providing them with a personal family office experience. Working with us means truly having a team in your corner to face every chapter of your financial journey.


William Frenn Wealth Management
Assets Under
Administration
$57.9B+
Years of Private
Wealth Expertise
25+
Client Retention
Rate
98%
Families Served
Across Canada
2,400+

Get to Know our Team

Our team is comprised of highly trained advisors and support staff. As a full practice firm, we are licensed to provide investment, insurance and financial planning advice.

Testimonials

Trusted by industry leaders. Driven by results.

Patrick Nawrocki
The team at William Frenn completely changed how we handle our corporate structure. Their attention to detail, rigorous risk analysis, and deep understanding of tax efficiency gave our family business the exact clarity it needed to scale securely.
Patrick NawrockiManaging Director at Superhabits
Pri Patel
Pri PatelFounder & CEO at Lightdash
Rob West
Exceptional execution and uncompromised objectivity. The strategy William Frenn delivered for our estate planning was comprehensive, forward-thinking, and spot on. They don’t just manage capital; they protect legacies.
Rob WestPresident of Kingdom Advisors
Shawn Tyler
The level of sophistication brought to our portfolio management has provided incredible leverage. William Frenn is consistently analytical, deeply objective, and always focused on long-term continuity...
Shawn TylerCEO of Ki

Frequently Asked
Questions

Still Have a Question?

Can't find the answer you are looking for? Send us an email and our advisory team will get back to you as soon as possible.

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A Virtual Family Office integrates institutional wealth management, tax planning, and corporate structuring into a single, cohesive framework. By coordinating these moving parts under William Frenn, we help business owners optimize their balance sheets, mitigate risk, and protect their legacy without the overhead of a traditional, physical family office.

William Frenn Wealth Management operates as a partner within the Manulife Wealth network. In practice, our team provides the advice, planning, and day-to-day management of your file, while Manulife supplies the institutional infrastructure: custody of assets, regulatory compliance, research, and product access. Your investments are held with Manulife Wealth Inc., giving you the strength and protections of a large institution, while your advice stays independent, personal, and delivered by the people you know.

We don't set a rigid asset threshold. We work primarily with business owners, professionals, and high-net-worth families whose situations carry some complexity — holding companies, taxable investments, and integrated tax and estate planning. The best indicator of a good fit isn't a dollar figure but the need for careful coordination between investments, tax, and corporate structure. We invite you to tell us about your situation, and we'll be transparent about whether our approach is right for you.

We protect corporate capital through disciplined asset allocation and genuine diversification. We favour quality companies with strong balance sheets and durable cash flows, hold sufficient liquidity to seize opportunities and weather the unexpected, and spread risk across lowly correlated asset classes to reduce overall volatility. Against inflation, we favour assets whose earning power tends to grow over time, and we adjust portfolio positioning in light of macroeconomic indicators. The goal stays constant: winning by not losing, and preserving the capital you cannot afford to lose.

Yes. Coordinating with your accountants, notaries, tax specialists, and legal advisors is central to our approach. William Frenn acts as your personal Chief Financial Officer, bringing all of your professionals together around a shared view of your balance sheet. This coordination helps avoid costly mistakes and redundancies, and lets advanced planning strategies be applied consistently. We are glad to work with your current advisors — you don't need to change teams to benefit from our services.

We apply several levers, always in concert with your tax specialists and accountants. These include income splitting among family members where the law allows, deferring tax to maximize compound growth, making optimal use of available deductions, and reducing the effective tax rate through a careful choice of income source. We also pay close attention to asset location between taxable and tax-sheltered accounts, and to the strategic use of corporately held life insurance, which offers tax-sheltered growth and an efficient transfer of wealth. Each strategy is integrated into your overall plan rather than applied in isolation.

Ready to transform
your financial management?

The world of finance is increasingly complex. To plan efficiently, we must consider expected market returns, securities selection, personal and corporate.

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